I like to craft stories

First of all thank you for taking a look at my portfolio.
Here is to brief introduction of why I work in both digital and physical space...

Anna grew up in Canada and what influenced her to enter into this field of design is the innate passion for asking why. She was that annoying kid in the back of the car, who always asked their parent's many whys during the ride back home. With this innate curiosity to finding answers, her journey begun in industrial design. Where Anna went onto discover why objects were built this way.

Problem

In the process, Anna discovered the impact of design influencing cultures, communities, and daily habits but felt there were many limitations to designing in physical space like the accessibility for users. Therefore, she later transitioned to working in tech startups to learn UX/UI and graphic design skills. Although digital solutions were quick to create, Anna still felt like something was missing in the experience.

Discovery

In search of the answer, she later relocated to New York, where she discovered the branding field, which finally felt like it tied all her interests into one. It was no longer just about designing one medium but applying a systematic approach to constructing multiple touch-points to deliver a robust brand experience.

Therefore, as you continue to look upon Anna's work, she is eager to learn new software, platforms, and techniques to cultivate adaptable and agile solutions to meet user needs and trends, whether that be a billboard, app, perfume packaging, or even a thesis on Online dating.

Design Ethos
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Curious

A curiosity-driven mindset to always finding touchpoint for innovation and where design can be implemented.

Empathetic

A strong dedication to applying empathetic approaches to design in understanding users' needs and pain points.

Humility

And humility to understand that I don't know all the answers but am passionate about always learning and caring about building experiences that can amplify voices, empower, and bring more accessibility to the ones that need it.

For more illustrations, please check out my instagram🔗

Resume

Link to Resume🔗

Professional Experience
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Ogilvy | Design Intern

Jun 2019 - Aug 2019 | New York

  • Composed innovative concept rendering deck for Samsung’s new product launch.
  • Collaborated with multiple brands and learned to communicate through storyboarding effectively
  • Produced 3D mock-ups of phones and packaging for flexible placements of graphics.
  • Participated in workshops learning how to produce ad campaigns through radio, TV, and web design.

Karim Rashid | Industrial Design Intern

Jan 2018 - April 2018 | New York

  • Engineered concept for a collapsible laundry bag that was ultimately selected by clients to be prototyped.
  • Collaborated with graphic designers to produced renderings for an exhibition booth.
  • Composed concept designs for clients manufacturing high-end luxury furniture.
  • Developed designs for food packaging with an understanding of the client’s brand values.

Kerr Smith Design | Freelance Designer

Sept 2017 - Dec 2017 | Toronto

  • Ensured streamline of assembly drawings with manufacturers by creating communicative graphics.
  • Remodeled way-finding design for Presto, a new payment method for public transits in Toronto.
  • Analyzed the detail requirements and design constraints in tech packs.
  • Managed the development of CAD and renderings for all three-dimensional visuals.

Handy, Tink Labs | Product Design Intern

Jun 2017 - Aug 2017 | Hong Kong

  • Generated pitch decks to communicate market and competitor analysis in weekly meetings.
  • Simplified design for a mobile device stands to improve efficiency in manufacturing and decrease cost.
  • Surveyed tourists from Hong Kong to gain insight into the usability of the product.
  • Re-organized CMS content for effective communication between developers and designers.

Education | Notable Projects
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School of Visual Arts | MFA Product of Design

Sep 2018 - May 2020 | New York

Thesis: Unfilter, Dating in the Digital Age
An exploration of Online dating through the lenses of choice, reflection, communication, and confidence to create a more positive dating experience through design.

Link to work 🔗

Carleton Univeristy | BFA Industrial Design

Sep 2013-Apr 2017 | Ottawa

Thesis: Pico, A packaging system that educates users how to proportionalize their meals.
Pico began with understanding the habits of today's consumers. To design a packaging system that they can customize while building on better purchasing decisions for food.

Link to work 🔗

Software
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3D/CAD

  • Solid works
  • Rhino
  • Keyshot
  • Fusion 360
  • Cinema 4D

UX/UI

  • Sketch
  • Invision
  • Adobe XD
  • Omni Graffle
  • Figma

Graphic

  • Illustrator
  • Photoshop
  • Indesign
  • After Effects
  • Keynote

Skills
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Branding

  • Storyboard
  • Identity/ Logo
  • Visual System
  • Typography
  • Packaging

Research

  • Usability Testing
  • Wire-frame
  • Journey Map
  • Data Visualization
  • Persona Mapping

Fabrication

  • Model Making
  • Sculpturing
  • 3D Printing
  • Stickers
  • CNC
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