Ollie

How might we make the process of moving more liberating?

Role
Industrial Designer, art director‍

Group
Theodore Scoufis: Copy for Ollie
Seona Jeong: Website and App

Responsibilities
User research, model making, branding

Length of project
3 months

Core 77: Strategy & Research Award, Runner Up πŸ”—

Problem

Currently, furniture is a poor match for millennial lifestyles. Millennials move frequently. Every move they throw out their particle board flat pack furniture they outfitted their apartment with. Every time they move they start from scratch.

Opportunity

To create a furniture system that incorporates mobility as a key feature. Supports and adapts to the needs of the mobile generation.

Mobile Generation and Housing Crisis

Ollie was created for the young mobile students and professionals who are enduring the bloated urban housing costs while pursuing education, work, and inspiration. Essentially, Ollie is born out of the urban housing crisis. Urban populations are growing. Since 2013, urban populations have grown 13%. This has driven up the cost of housing in urban areas dramatically. In 1975 it would take someone nine years earning a median annual income to afford a median-priced home. Today, for a median earner, it would take 40 years in San Fransisco and 36 years in New York City.

45.3% of people

25-34 years-old lived in their home for less than two years

9.7 million

tons of furniture waste going to landfills each year

No. 1

Furniture is the least recycled household item in the U.S.

Product

‍

Modular storage system

Ollie is a rugged mobile modular storage system that moves with its owners, adapts to their homes, and stays in homes and out of the landfills. Let's face it, while we're designing this with intentional nomads in mind, we also know that there is a global migrant crisis. Millions of people on the move, all the time, uprooted and without a stable place to settle. While Ollie serves as an object of joyful adventure for some, it could also serve as a life-support system for many.

‍

‍

‍

Brand Ethos

‍

Liberating: Design for mobility
‍
When its time to escape the mundanities and drudgery of the city and find solitude and piece of mind, our furniture moves with you rather than ending up broken on the curb
-

Agile: Design to keep for life
‍
Assembly & disassembly ought to be intuitive making our furniture easy to transport, simple to repair, and a breeze to customize
-

Adaptive: Furniture as building blocks in your life
Each piece will compliment your next step in life, career, and home; upgrade the materials of the components as you get upgraded
-

Sustainable: Supporting the circular economy
‍
When an item reaches the end of its usefulness we help you get dispose of it more responsibly. We use ethically sourced and ecologically recycled aluminum.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

Outcome

‍

Ollie furnishes for life

Ollie is not just a piece of furniture, but also a branded service (or a service brand). As a direct-to-consumer company that focuses on transparency and customer satisfaction, the Ollie website customer can customize, purchase, and schedule their Ollie to be refurbished on the site. We like to believe that Ollie owners will become a community as it becomes an emblem of their shared experienceβ€”Ollie along with you

‍

‍

‍

‍

‍

‍

β€œGreat design is a multi-layered relationship between human life and its environment.”

–Naoto Fukasawa

No items found.
Want more process?
Β Click hereΒ 
Pitch
An app to build confidence in public speaking
Teatime
A tea set to teach the importance of waiting
Wndr
Thesis on dating in the digital age
Idiom
A solid perfume that help you reflect on your choices
Ollie
A shelving unit that can move with you
Wu
A Sharpener that does not Topple