Were you ever nervous speaking in front of an audience?

I know I was. The nerves, jitters, sweaty hands are just some of the symptoms I go through whenever I step on stage and speak in public. I still remember the time I was called in front of the class to introduce myself; I blanked out. The thought of public speaking is something I struggle with as well as 240 million people in the US feel nervous about talking to others (Lake 2015). Therefore Pitch is an app to help users practice their elevator pitch to become effective communicators in life.

Start date: January 2019
Length of project: In progress
Adobe Suite: Illustrator, Photoshop
UX/UI: Sketch, Invision
Invision Prototype Link

Features and screens

The opportunity

We believe there is an opportunity to provide students, self employed, entrepreneurs who are starting on their careers with an pitch building app that will help build them become better communicators and build confidence to share their ideas. Pitch is for people who get nervous speaking in public, strangers and especially during interviews. Especially when someone moves to a new city, it can be quite lonely with no family and friends to support and practice with.

Pain points:

Storyboarding and sketch of wireframes

What are they trying to accomplish by using your product?

Pitch is trying to help people learn and practice talking. In a digital age, for many of us our main mode of communication is texting or emailing. But it many moments of people’s lives, there are situations which will require them to speak. As some people are born with fiery confidence, there is a growing number of people who don’t.

How many people are impacted?


User testing plan

Target participants :
The target participants are focused for early graduates who are embarking on their journey of finding new jobs, adjusting to new environment.
The focus are for the individuals who are moving to new cities and reestablishing their social circle or work remotely who want to engage in social settings but are afraid to talking the first step.

Qualitative things to learn during testing:

Try the Invision prototype


Version_01: Onboarding process
Versions_02: Refinement after user testing
Version_03: Concept of UI of Pitch

Reflections to improving prototype:

The words simple and easy might come of initially as sometime positive but I think it is because it can also mean there’s not enough substance and need more facilitation or prompts.

Additional metrics to built in:

Testing with MVP

Moving forward into the process, it was important to test out other core questions as to:

Therefore a minimum viable product was produced to test out the effectiveness of receiving feedback and peoples' viewpoints of this service. The first test was using a physical prototype of feedback cards and asking people to give feedback on my presentations whenever the opportunity arises. Another MVP was created on google form to create a more similar simulation of how the app would work. It utilizes AR technology to hide the identity of the pitcher.

Results from testing MVP

Moving forward

Overall people have interest and would find practicing their pitches be useful. For my next step I want to concentrate on the recording feature of the app and setting better prompts and filters to allow better understanding on what the user’s audience is and setting useful metrics based on their individual needs.

Next steps

Starting point of implementing colors and branding
Brainstorming of inspirations and sketches

“It’s impossible to fake your social skills when you’re live; you’re forced to go with the flow, even if you stumble or lose your train of thought,” she writes. “It’s the opposite of, say, spending 30 minutes over-crafting a two-sentence text message.”

-Social-skills coach Camille Virginia

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