I have always believed that those hard works require prioritizing time and commitment. Likewise, this winter break I have learned that time for yourself should follow the same. I learned this by observing my father perform the traditional tea ritual of Gong Fu Cha. He is also a busy man with a lot of his stress and works to do, but he says he stays sane because of drinking tea and having that personal downtime when the only thing you need to think about is your own time and your own pace.
Adobe Suite: Illustrator, Photoshop, Indesign
CAD: Solid Works, Key-shot
The concept for + was to develop a personality for the product to be friendly and easy to use. The name is derived from the word tea in the form of an addition sign to characterize all the different components of tea like the flavors, health benefits, and amount of tea leaves contain inside. The colours scheme chosen for the brand was inspired by the major tea families found in stores which were oolong, green, black and white. The branding of the packaging design will try to enlist the characteristics of essentialism. The trend is not to block users with distracting labels from the actual product but to use the branding to elevate the product like light and natural makeup only concentrating on what is necessary.
The app will be used to first educate users on the core elements of brewing tea: temperature, time, and color. To not stray attention away from the physical product, the app will use subtle gradient background, sounds to signal users and informative graphics to show directions.
When the brewing starts, during the wait time the user will have a chance to engage in simple activities that will tell a story about the tea they are drinking. Building a story through the core elements of tea brewing: warmth, time, and depth of flavour.
When the activity is finished, users record their feeling after the activity to allow them to track their progress in engaging in the ritual. By spending more time using Tea Time, more stories will unfold.
“Patience can’t be acquired overnight. It is just like building up a muscle. Every day you need to work on it.”
– Eknath Easwaran